A paid marketing diagnostic for owner-led home service businesses.
Designed to bring clarity before you invest more time, money, or effort into marketing.
If your marketing feels inconsistent, unclear, or reactive, the issue usually isn’t effort—it’s direction.
This is a paid engagement intended for business owners who want clear direction—not free advice or surface-level audits.
What’s Included
The Marketing Diagnostic includes a focused review across four areas, plus a written summary and live walkthrough.
Website & Conversion Review
- Homepage and key service page evaluation
- Messaging clarity and positioning
- Conversion friction and CTA effectiveness
Local Visibility Snapshot
- Google Business Profile assessment
- Local search presence and consistency
- Competitive visibility gaps (qualitative, not rank chasing)
Funnel Reality Check
- Where leads are breaking down
- What’s missing vs what’s unnecessary
- Early-stage fixes that create leverage
Strategic Readout
- What matters now
- What can wait
- What’s actively hurting growth
You’ll receive a written diagnostic summary outlining findings, priorities, and recommendations.
Delivery: Within 5-7 business days of kickoff. You will leave with clear priorities and a defensible point of view on what to do next.
This diagnostic is designed to save you time, money, and missteps by answering one question clearly:
What should we actually be doing next—and why?
The Bridge to Next Steps
Many clients use the diagnostic to determine whether a strategic planning phase or ongoing marketing support makes sense.
There is no obligation to continue—the diagnostic stands on its own.
This diagnostic is a good fit if:
- You’ve invested in marketing but results are uneven or unclear
- You’re unsure what to fix first (website, SEO, ads, messaging, structure)
- You want an experienced, outside perspective before scaling or changing vendors
- You prefer clarity and direction over tactics and trends
This diagnostic is not a fit if:
- You’re looking for free advice or a quick audit
- You are early-stage and not yet investing in marketing
- You are looking for implementation without strategy
- You’re not prepared to act on the findings
This ensures the diagnostic stays focused, valuable, and actionable.
Who This Is For
- Established home-service businesses
- Owners who suspect their marketing isn’t aligned
- Teams managing multiple channels without a clear plan
- Operators who value clarity over hype
How It Works
- You submit a short intake form
- Lyriden reviews your marketing ecosystem
- We walk through findings together (30–45 minutes)
- You receive a written diagnostic summary
Simple, direct, and respectful of your time.
Investment
Marketing Diagnostic: $495
This diagnostic stands on its own.
It is not credited toward future services and does not assume a follow-on engagement.
Use the form below to request a Marketing Diagnostic. We’ll review your submission and follow up with next steps.
This is a paid engagement designed for owners who want clarity—not a sales call.