How We Work with Home Service Businesses
Lyriden works best with owner-led home service businesses that value clarity, thoughtful decision-making, and marketing that supports how the business actually operates.
There’s no one-size-fits-all approach to marketing, especially in service businesses where operations, sales, and reputation all intersect.
That’s why Lyriden’s process is intentionally structured but flexible — designed to bring clarity first, then move forward based on what actually makes sense for your business.
When strategy is clear, we also support execution — including websites, SEO, paid media, and ongoing digital marketing — always guided by priorities, not tactics.
We believe effective marketing starts with understanding the business, not prescribing tactics.
Our work is guided by a few core principles:
- Strategy before execution
- Clarity over complexity
- Sustainable growth over short-term wins
- Honest feedback, even when it’s uncomfortable
This approach allows us to work efficiently and responsibly with our clients.
How Engagements Typically Begin
Most clients start in one of two ways:
Strategy Call
A working session to assess fit, goals, and priorities.
This call is designed to:
- Understand your business context
- Clarify challenges and opportunities
- Determine whether strategy, a diagnostic, or no engagement is the right next step
Marketing Diagnostic
A standalone, paid evaluation for owners who want clarity without committing to ongoing work.
The diagnostic provides:
- Objective assessment
- Clear priorities
- Practical recommendations
What Happens After
If it makes sense to move forward, engagements may include:
- Strategic planning and prioritization
- Ongoing advisory or fractional support
- Channel-specific execution support
If it doesn’t make sense to continue, you’ll still leave with clarity and direction.
There is no obligation to proceed beyond the initial engagement.
Who We Work Best With
- Established home service businesses
- Owners actively involved in decision-making
- Teams ready to focus on what matters most
Who We’re Not a Fit For
- Businesses looking for free audits
- Owners unwilling to make strategic decisions
- Companies chasing tactics without context
If you’re looking for clarity, structure, and a thoughtful approach to growth, the best place to start is a conversation.